Press Room

Press Releases

12th February 2008

Knock-out for Knock-off Nigel

Last night the entertainment industry announced the results of its first consumer tracking survey since it launched its new approach to tackling copyright theft in May 2007. The findings show a substantial shift in attitudes over just seven months against a similar survey at the start of the campaign, with three times as many people regarding copyright theft as ‘nothing to be proud of’.

Download Full Press Release

30th November 2007

Content is King but Copyright must reign in digital age

Lord Triesman, Minister for IP and Quality, spoke of “the growing acceptance that intellectual property is vital to the development of the UK as a knowledge economy” in a keynote speech at the Industry Trust for IP Awareness’ Annual General Meeting this week.

The minister from the Department for Innovation, Universities and Skills praised the Industry Trust’s progress in the face of a “momentous” challenge, in helping protect IP in the digital age. He said: “I congratulate you and others like you on work that has allowed the industry to join together to work on campaigns such as ‘Knock-off Nigel’, the Anti-Film Theft initiative, and ‘piracy is a crime’”.

Download Full Press Release

18th October 2007

Fact partners with Crimestoppers to make it easier to report film piracy

The Federation Against Copyright Theft (‘FACT’) and the charity Crimestoppers are pleased to announce a partnership that makes Crimestoppers the anonymous primary reporting resource for film piracy in the UK. This allows members of the public to report easily and anonymously 24 hours a day, seven days a week.

Download Full Press Release

25th September 2007

Live web TV show to promote pro-copyright campaign

The Industry Trust for IP Awareness will take its pro-copyright campaign to the heart of its internet audiences this week with a live web TV show highlighting the value of the creative process. The interactive web chat will be aired at 11:30am on Thursday 4th October and will feature Paul Archer, acting director-general of the Industry Trust, along with two behind-the-scenes specialists – acclaimed stunt performer, Steve Truglia and television producer, Claire Travers-Smith.

Download Full Press Release

6th September 2007

Falls, fire and fights: Stunt star gets tough on copyright theft at Glasgow’s BBC Film Festival

James Bond’s hidden hero, stunt co-ordinator and performer, Steve Truglia, will be at the BBC Film Festival in Glasgow this weekend to promote the unsung talents of “Backstage Stars”, as part of a new initiative by the entertainment industry to show the damaging effects of copyright theft.

Download Full Press Release

24th July 2007

Disney/Pixar set to unveil a new weapon in the war on copyright theft
- Ratatouille’s Remy the Rat

The Walt Disney Studios and Pixar Animation have joined forces with the Industry Trust for IP Awareness to launch a new assault in the entertainment industry’s crackdown on copyright theft. Remy, the star of Disney/Pixar’s Ratatouille, is soon to make an early summer debut at cinemas to bring film fans a message straight from the heart.

Download Full Press Release

July 2007

DVD CONtrepreneurs cost retailers millions

A new breed of novice crooks are cashing in on the trend for entrepreneurship by dealing dodgy DVDs to their friends and neighbours, according to new research by the Industry Trust for IP Awareness.

Download Full Press Release

17th April 2007

Industry Trust to tackle film and TV copyright theft with new integrated marketing campaign

The Industry Trust for IP Awareness is preparing to launch a major integrated marketing campaign to tackle film and DVD copyright theft. The 13 month campaign, which includes PR, advertising and sophisticated online tools, will seek to reduce the impact of copyright theft which currently costs the audiovisual industry in excess of an estimated £700m per year.

Download Full Press Release